The soft and shimmering color of the e.l.f. Cosmetics Baked Blush creates a natural healthy glow. Baked in an oven, these blushes offer rich pigmentation for a beautiful effect. The long-lasting formula provides a gorgeous, smooth and even application. Infused with active key ingredients jojoba, rose, sunflower, apricot and grape to nourish and hydrate the skin. Apply this shimmering color dry for sheer pigmentation, or use a damp brush or sponge for a more vibrant effect. Cruelty free and vegan.