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“The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can act to change and control your life; and the procedure, the process is its own reward.” Amelia Earhart

Four years before her solo flight across the Atlantic, Amelia Earhart was invited to be the first woman to fly across that same ocean. Captain Hilton Railey asked, the already experienced pilot, Earhart to be a passenger on his trip across the Atlantic, thereby making her the first woman to “fly” transatlantic. Amelia accepted the obviously offensive offer. She was angry at this, commenting that she felt like “a sack of potatoes.” But, instead of countering with a passive expression of disapproval, she decided to act. Declining the offer would have been empowering, but ultimately worthless in the long run.  She used the ignorance of men in the aviation industry to propel her career forward and accomplish real change.

In the four years following this trip, Amelia Earhart broke several aerial speed records, became the first woman to fly solo across the Atlantic, and the first person ever to fly across the Pacific from Hawaii to California. She used her power to found a new airline, become an accomplished writer, and establish an aviation support organization for women. Instead of allowing others to define her career through her first transatlantic trip, Amelia Earhart became one of the most renown people of the 20th century. You see, people don’t remember the noise-makers, they remember those who call for change and then take action to accomplish that change.

In this spirit of action, we wanted to create a product and company that could affect change. We are proud to announce Renzoe Box, the first modular makeup palette that is capable of holding all of your favorite brands of cosmetics in one compact and organized box. Yes, you read right, all the brands. Our mission is to provide every brand of makeup, from the big multi-billion dollar companies to the tiny handmade eyeshadows, in our easy to use Renzoe Box system. The Renzoe Box founder realized that the modern woman is busy and on-the-go. She doesn’t have time for the mental disarray a messy bag causes or a makeup palette filled with unwanted shades and colors. By offering a clean, structured, and compact way to organize your cosmetics, we think we can free up some of that mental chaos and help you focus on the actions you need to take to solve your own goals and ambitions.

But, like I said, we want to build a product and a company that could affect change. Many companies simply “support” a cause. At Renzoe Box we want to embody the empowerment of women and those who are underrepresented in our society. From manufacturing to shipping, our investors to our founders, women will be involved in every step of the process. We are going out of our way to find women to fill vital roles in our organization because almost no one else is; and, let’s be honest, capable women are easy to find. When we aren’t building Renzoe Boxes, we are going to be placing our efforts and directing money to affect people in need.

After this post, and aside from product updates, this blog will never be about Renzoe Box again. We want to talk about women and those who aren’t talked about nearly enough; we want to talk about empowerment, about simplification, about organization, about taking life by the horns...we want to talk about you.

More Renzoe Box updates will come in the following months. If you aren’t interested, but do like thoughtful writing, follow this blog. If you are interested in a revolutionary cosmetic system, please like our Facebook Page, follow our Instagram account, sign up on the waiting list… or, heck, all three! We’ll be keeping you updated.