Texas female founder awarded international design accolades for ‘modular makeup’, solution to the ‘messy makeup bag’
We're so excited to announce that Renzoe Box was selected as a winner of the 2018 GOOD DESIGN® Award! What an incredible honor. Learn more below!
Austin, TX -- Austin-Based cosmetics startup Renzoe Box, LLC has been recognized with a prestigious 2018 GOOD DESIGN Award by the Chicago Athenaeum Museum of Architecture and Design for its signature product, the Renzoe Box.
Companies ranging from Global Fortune 500 corporate giants to small startups submit their designs each year for products from categories as diverse as robots, medical equipment, home appliances, and furniture. The Renzoe Box has been selected for recognition based upon its innovative modular design for cosmetic packaging.
The Renzoe Box is founder René Graham’s solution for the messy makeup bag, conceived during her time as a master’s student in architecture school at Rice University in Houston. “My makeup bag was overstuffed and constantly a jumbled mess. Like we all do, I’d gather up all my products and stuff them in a bag. When I’d go to put on my makeup, I’d have to dig through it or dump it out to find what I was looking for. There’s never been an easy way to keep it all organized. At the time, I was learning about how to solve problems spatially through buildings; I started sketching and applied that same thinking to this very obnoxious problem I was having to deal with daily.”
When I’d go to put on my makeup, I’d have to dig through it or dump it out to find what I was looking for.
The Renzoe Box solves the messy makeup bag through a patent-pending system of modular pods (“Renzoe Pods”) filled with makeup that fit into a refillable tray. Pick the products you want, and they arrive in interchangeable Pods by mail to your home. The pods come in three different sizes allowing the user to easily customize a palette suited to the products they desire. Unlike any other makeup cases or palettes on the market today, Renzoe Box creates their signature Pods containing any brand of makeup. This allows makeup users to mix a variety of brands in one palette, thereby reducing much of the cumbersome packaging.
Brushes are cleverly stored away in the hinge of the box, while the bottom half of the box is an open compartment for miscellaneous items such as lipsticks and creams. The end result is a sleek and well-organized makeup case that takes up a fraction of the space of the typical makeup bag.
The Renzoe Box solves the messy makeup bag through a patent-pending system of modular pods
According to Graham, sales have been brisk for the Renzoe Box with the company selling out the entirety of its first production run. Sales will soon resume online through their website www.renzoebox.com beginning in March. Meanwhile Graham is preparing to speak at this year’s South by Southwest Conference in Austin, Texas where she will discuss the influence of her architectural background in the beauty industry. The panel entitled “The Architects Are Invading” will take place at 11am on Sunday March 10th at the Four Seasons Hotel.
GOOD DESIGN® is the internationally recognized and the oldest Design Awards program organized annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. The program was founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and former MOMA curator Edgar Kaufmann, Jr. This year’s winners were selected by an expert jury of eighteen designers, architects, journalists and critics and winners include new consumer products, graphics, and packaging from around the world.
Born in Dallas, TX, Graham holds a Bachelor’s in Architecture from the University of Texas at Austin and a Masters in Architecture from Rice University in Houston.
See Renzoe Box’s submission and other winners:
“The Architects Are Invading” Panel information:
Visualization of Renzoe Box:
About the founder: